It finally happened; a celebrity tanked a social media stock. Kylie Jenner, who has over 24 million followers on Twitter (TWTR) , tweeted to her audience that she no longer uses Snapchat. The resulting selloff cost social media stock Snap Inc. (SNAP) about $1.5 billion of its market cap.
The last thing Snapchat needs is to branded as passé by an influential young voice such as Jenner's. However, Ms. Jenner isn't the problem, she's a symptom of a larger issue at Snapchat....364 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.
Source : https://realmoneypro.thestreet.com/articles/02/23/2018/whats-next-snap