Johannesburg: The Tata-led telecom company Neotel is looking to expand its operations in South Africa as it introduces innovative offerings in a highly competitive market.
Neotel chief executive officer Sunil Joshi said the company is set to achieve its target of surpassing last year’s increase of 50,000 to its subscriber base by March next year.
Neotel has reportedly added 30,000 consumer clients and 2,400 enterprise customers in the half year to September.
The company attributed the increase largely to growing demand for its products, especially NeoOne, which it described as an "innovative, converged data and voice solution".
Joshi said Neotel was aiming at a market share of 14-16 percent within the next three to five years.
He said the growing interest among enterprises looking for dual telecommunications infrastructure presented a good opportunity for this growth.
Joshi said this was backed by the fact that Neotel has already spent 60 percent of the R500m capital budgeted for the full fiscal year in the first 6 months for mainly infrastructure rollout and technology development.
Neotel is also looking at options to take low-cost broadband facilities to semi-rural areas of South Africa, which have been a lower priority for most service providers.
Among its strategies to attract more consumers, Neotel has substantially dropped its international consumer call rates to India and China during the off peak time band since September, with plans to drop rates to other international destinations as well.
"We already offer the most competitive call rates within South Africa. This drop on our international consumer call rates to India and China, show Neotel’s commitment to providing the best call rates to both local and international destinations, thus connecting South Africans to each other and to the world, said Angus Hay, Head of Business Development at Neotel.
Neotel is 68.5 percent owned by Tata Communications.
The company was established as South Africa’s second fixed-line operator, competing with former state-owned service provider Telkom.
Source : http://zeenews.india.com/business/news/companies/tata-led-neotel-expanding-operations-in-south-africa_64122.html