"The gut is not the source of your problems; it really is the source of your potential," said Katie Keil, marketing director Renew Life. "We're challenging conventions within the probiotic category to turn the conversation around from one that is often negative and shameful to one that educates and inspires people to care about their gut health."
The campaign also features a mix of influencers that exemplify what it means to live life with guts. The influencers featured in the anthem video and three future videos include:
Adrianne Haslet, professional dancer, Boston bombing survivor and amputee, marathon finisher, inspirational speaker
- "I've always been focused on my health, especially now, and I've realized much of my success relies on the health of my core or my gut."
The Quinones family : mother and model Amanda Quinones, her husband, Mike and their son Micah, child model with Down Syndrome and star of the @lifewithmicah Instagram account
- "Parenting takes guts; we don't view Micah's disability as a limitation. We use probiotics to help keep our entire family healthy so we can reach our full potential."
Marley Dias : Twelve year old activist behind the #1000blackgirlbooks movement, Marley is determined to highlight the need for more black girls as the main character in children's books. She is also an author and aspiring magazine editor of her own magazine.
- "People have told me I'm their hero. I just wanted to read more books about people like me. I think everyone can be their own hero."
"Our work recognizes that being human isn't easy – it's not about judging what people do or how they act, but celebrating the sheer fact that they are real, amazing people, trying their best, and living life with guts" said Liz Taylor, Chief Creative Officer at FCB Chicago. "The cast is comprised of real people with real stories and authentic relationships – celebrating all of the ways being human takes guts."
To help keep your complex digestive system thriving and restore good bacteria, Renew Life Ultimate Flora Probiotics deliver unique, potent formulas that contain tens of billions of cultures, and multiple probiotic strains to help achieve better digestive and immune health, among other benefits.*
Being human takes guts. Make sure yours are up for it. Better probiotics makes better humans. Renew Life Probiotics are sold at major retailers like Target and Walmart, in addition to specialty health and nutrition stores. For more information visit. #beinghumantakesguts
About Renew Life
By focusing on innovation and proven science to create powerful and effective formulas, Renew Life has become a leader in gut health and wellness. Our mission is to empower you to elevate your quality of life through better gut health. For more than two decades, we have pioneered superior-quality digestive wellness supplements to help people achieve optimal health from the inside out*. These include probiotics, fiber, digestive aids, enzymes, and internal cleanses. Our flagship brand, Renew Life Ultimate Flora™, is a line of potent, multi-strain probiotics formulated to balance and support the good bacteria found in a naturally diverse and healthy gut*. Learn more at www.RenewLife.com and follow us on Instagram/Facebook @RenewLifeFormulas and Twitter @RenewLifeInc.
FCB (Foote, Cone & Belding) is an award-winning, fully integrated marketing communications agency focused on creative ideas that have the power to transform brands, businesses, and communities. With more than 8,000 people from 120 offices in 80 countries, the network brings a strong understanding of local markets and cultures while continuing a heritage of creativity and success dating from 1873. FCB is part of the Interpublic Group of Companies (IPG). Learn more at www.fcb.com or on social media (Twitter/Instagram: @FCBglobal, Facebook/LinkedIn: FCB Global).
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
Katie Young, PDC PR
 This survey was conducted online within the United States by Harris Poll on behalf of Renew Life Probiotics from November 9-11, 2016 among 1,127 U.S. women ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Katie Young at [email protected].
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/renew-life-probiotics-aims-to-shift-the-conversation-with-launch-of-being-human-takes-guts-campaign-featuring-william-h-macy-as-voice-of-new-ad-300469970.html
Source : https://finance.yahoo.com/news/renew-life-probiotics-aims-shift-110500661.html