Minnesota Takes Aim At Colon Cancer With Cheeky New Ad Campaign

Minnesota has a cheeky message for its citizens: Cover your butt!

The Minnesota Department of Health’s colon ad campaign is raising awareness about colorectal cancer — and raising more than a few eyebrows in the Twin Cities metro.

If humor helps, that’s good because colorectal cancer is no laughing matter.

The often preventable disease is the second leading cause of cancer-related deaths for both men and women in the U.S., according to the Centers for Disease Control and Prevention. Over 50,000 Americans died from the cancer in 2009, the year with the most recent statistic.

The campaign’s billboards are pretty hard to miss. One sign, located right next to a highway, features an enormous plumber’s crack.

“Every time I have to walk out to help a customer, it’s right there,” one worker told KARE11.

The MDH has placed its ads throughout the Twin Cities metro area.

The MDH has placed its ads throughout the Twin Cities metro area.


The department realizes that their bottom-up approach may be pushing it. Still, they claim the ads are a good way to help kick colon cancer awareness into gear.

Laura Friedenberg, a representative from Minnesota’s Department of Health, said the ads grab attention in a “tasteful manner.”

“But they also help you laugh about it and take the tension away from it,” Friedenberg told KARE11.

March is National Colorectal Cancer Awareness month. Minnesota’s health department is hoping that their timely tactics increase screening rates.

Screening tests locate precancerous polyps that can be removed from the body before becoming dangerous. The CDC recommends regular tests starting from the age of 50.

Getting a colonoscopy can help doctors find and remove precancerous polyps.

Getting a colonoscopy can help doctors find and remove precancerous polyps.

(MDH via Facebook)

The Minnesota health department’s Shelly Madigan compared their efforts to the breast cancer awareness movement. Years ago, many women weren’t willing to talk about mammograms, she said.

“Now everybody is willing to have a mammogram, they wear a pink ribbon,” Madigan told KARE11. “We want people to survive colorectal cancer as well.”

For more information about National Colorectal Cancer Awareness Month, click here.

On a mobile device? Click here to view the video.

Source : http://www.nydailynews.com/life-style/health/minnesota-takes-aim-colon-cancer-cheeky-new-ad-campaign-article-1.1296786

Minnesota takes aim at colon cancer with cheeky new ad campaign
Eating one whole wheat sandwich a day cuts your risk of colorectal cancer by 17% (but not if it's a BLT), study says
White House officials review Democratic memo on Russia probe
Derek And Doug’s Fantastic Crapwagons: Land Rover Defender 90
'It Scares The Hell Out Of Me'; Another Person Attacked By Group Of Teens In Baltimore
Nominate your favourite school teacher! #MyFavouriteTeacher
9 Lessons from the Trump/NFL Anthem Wars
Answer Man: Cheeky billboards don't offend plumbers