Minnesota has a cheeky message for its citizens: Cover your butt!
The Minnesota Department of Health’s colon ad campaign is raising awareness about colorectal cancer — and raising more than a few eyebrows in the Twin Cities metro.
If humor helps, that’s good because colorectal cancer is no laughing matter.
The often preventable disease is the second leading cause of cancer-related deaths for both men and women in the U.S., according to the Centers for Disease Control and Prevention. Over 50,000 Americans died from the cancer in 2009, the year with the most recent statistic.
The campaign’s billboards are pretty hard to miss. One sign, located right next to a highway, features an enormous plumber’s crack.
“Every time I have to walk out to help a customer, it’s right there,” one worker told KARE11.
The department realizes that their bottom-up approach may be pushing it. Still, they claim the ads are a good way to help kick colon cancer awareness into gear.
Laura Friedenberg, a representative from Minnesota’s Department of Health, said the ads grab attention in a “tasteful manner.”
“But they also help you laugh about it and take the tension away from it,” Friedenberg told KARE11.
March is National Colorectal Cancer Awareness month. Minnesota’s health department is hoping that their timely tactics increase screening rates.
Screening tests locate precancerous polyps that can be removed from the body before becoming dangerous. The CDC recommends regular tests starting from the age of 50.
The Minnesota health department’s Shelly Madigan compared their efforts to the breast cancer awareness movement. Years ago, many women weren’t willing to talk about mammograms, she said.
“Now everybody is willing to have a mammogram, they wear a pink ribbon,” Madigan told KARE11. “We want people to survive colorectal cancer as well.”
For more information about National Colorectal Cancer Awareness Month, click here.
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Source : http://www.nydailynews.com/life-style/health/minnesota-takes-aim-colon-cancer-cheeky-new-ad-campaign-article-1.1296786