Bacon that is said to be free of nitrites, preservatives, and all allergens will appear in supermarkets for the first time this month - right on the heels of warnings that linked processed meats with cancer-causing chemicals.
Marks and Spencer is one of the first retailers to stock the new product, which it says is just as delicious as standard bacon. The supermarket has worked with Northern Irish supplier Finnebrogue to develop the streaky bacon using a combination of food technology innovation and natural fruit and spice extracts. This natural flavouring means there is no need for added nitrates, which are used to give cured meat its pink colour, texture, and flavour.
In 2015, the World Health Organisation (WHO) classed processed meat, including bacon, as carcinogenic, linking it to bowel cancer. In the months after the research was published, sales of bacon and sausages in the UK fell dramatically.
It is important to highlight here that WHO are not asking people to stop eating processed meat, but are advising moderate consumption of preserved meat to reduce the risk of cancer.
Kirsty Adams, from Marks and Spencer, said the brand believes there is now a substantial demand for a nitrate-free version of the popular breakfast item. 'We know that our customers care about their health and are increasingly looking for healthier options for themselves and their families,' she said.
'We have worked closely with Finnebrogue throughout their innovation on nitrate-free bacon, to ensure our own brand recipe is a fantastic tasting bacon without compromise on flavour - as our customers would expect.
'We are very excited to be the first to launch an own brand with a back and streaky bacon, and will be looking to follow this up with cooked hams in the very near future.'
'Bacon is more popular than ever but being a processed meat, we know it isn't great for us, so this is a really exciting new product, especially after the recent WHO report findings,' adds Sophie Austen-Smith, Good Housekeeping UK's Cookery Editor said. 'M&S's hope to extend this innovation in to their other cured meat products is certainly something we'll be looking out for too.
>The Guardian, Finnebrogue's Naked Bacon will be available in Waitrose, Sainsbury's, Morrisons and Tesco from 10 January. Naked Ham, which uses the same process, will launch on Jan. 15." data-reactid="31">And M&S isn't the only store to stock the new innovation. According to >The Guardian, Finnebrogue's Naked Bacon will be available in Waitrose, Sainsbury's, Morrisons and Tesco from 10 January. Naked Ham, which uses the same process, will launch on Jan. 15.
From: Good Housekeeping UK
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Source : https://uk.news.yahoo.com/nitrate-free-bacon-breakfast-healthier-113010515.html