Buy This Book! Tiffany, Eric, Lara And Don Trump Jr Promote Ivanka's New Tome On Social Media But The Author Herself Is Doing No Press

Ivanka Trump's new book about working women went on sale Tuesday

  • Book has attracted attention due to ethical concerns given her White House role

  • Ivanka Trump has declined to do a publicity tour so as not to ignite criticism

  • But her siblings aren't deterred - using social media to plug Ivanka's book 

  • By Ariel Zilber For Dailymail.com and Associated Press

    Published: 12:46 EST, 3 May 2017 | Updated: 15:12 EST, 3 May 2017

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    Ivanka Trump faces an ethical minefield in promoting her new book – but that apparently doesn't hold true for her siblings.

    Brothers Eric Trump and Donald Trump Jr, sister-in-law Lara Trump, and half-sister Tiffany Trump took to social media, urging their followers on Twitter and Instagram to buy Women Who Work: Rewriting the Rules for Success.

    The book, which was released on Tuesday, is being billed as a self-help guide for working mothers.

    President Donald Trump's eldest daughter, who has officially taken a position in the White House as an adviser to her father, faces complex ethical quandaries that limit her ability to hawk her book.

    Still, her family appears eager to fill the void.

    'A big congratulations to @IvankaTrump on the launch of your new #WomenWhoWorkBook! Awesome read, go check it out,' tweeted Donald Trump Jr.

    Ivanka faces an ethical minefield in promoting her new book – but that doesn't hold true for her siblings

    Ivanka Trump (seen above leaving her Washington, DC, home on Wednesday) faces an ethical minefield in promoting her new book – but that doesn't hold true for her siblings

    'Congratulations @IvankaTrump on the launch of your #WomenWhoWorkBook! Check it out,' Ivanka's brother Eric Trump tweeted 

    'Congratulations @IvankaTrump on the launch of your #WomenWhoWorkBook! Check it out,' Lara's husband, Eric Trump, tweeted

    'A big congratulations to @IvankaTrump on the launch of your new #WomenWhoWorkBook! Awesome read, go check it out,' added her older brother Donald Trump Jr.

    'A big congratulations to @IvankaTrump on the launch of your new #WomenWhoWorkBook! Awesome read, go check it out,' tweeted Donald Trump Jr

    On Instagram, Ivanka's sister-in-law Lara Trump posted a photo of herself reading the book while relaxing in her New York Trump Tower office, which overlooks Central Park

    On Instagram, Lara Trump posted a photo of herself reading the book while relaxing in her New York Trump Tower office, which overlooks Central Park

    Tiffany Trump, Ivanka's half-sister, also posted an image on Instagram showing her holding the book while standing on a Manhattan balcony

    Tiffany Trump, Ivanka's half-sister, also posted an image on Instagram showing her holding the book while standing on a Manhattan balcony

    'Very proud of my sister-in-law, @IvankaTrump, and the launch of her #WomenWhoWorkBook. Check it out,' Lara Trump tweeted.

    On Instagram, Lara Trump posted a photo of herself reading the book while relaxing in her New York apartment which overlooks Central Park.

    'Congratulations @IvankaTrump on the launch of your #WomenWhoWorkBook! Check it out,' Lara's husband, Eric Trump, tweeted.

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    Tiffany Trump, Ivanka's half-sister, also posted an image on Instagram showing her holding the book while standing on a Manhattan balcony. 

    'I'm so proud of my big sister on the launch of her new book,' Tiffany Trump wrote in the caption. 

    Ivanka also used Instagram to plug her book on Tuesday, though she noted that proceeds will go toward promoting female entrepreneurship in urban communities. Two women are seen in Ivanka Trump's Instagram post holding copies of her book

    Ivanka Trump did use Instagram to plug her book on Tuesday, though she noted that proceeds will go toward promoting female entrepreneurship in urban communities. Two women are seen in Ivanka Trump's Instagram post holding copies of her book

    'I can't wait to start reading it!' 

    Ivanka Trump did use Instagram to plug her book on Tuesday, though she noted that proceeds will go toward promoting female entrepreneurship in urban communities.

    While Trump has opted to donate proceeds to charity and avoid a publicity tour, the book has generated a rash of media coverage - and some fresh questions about whether she could profit from her rising profile, particularly as her name is synonymous with her brand.

    Ivanka Trump has stressed that the book is a personal project written before her father, Donald Trump, was elected president in November.

    Citing federal ethics rules, she has said she will not do a publicity tour or media appearances, saying she wanted to 'avoid the appearance of using my official role to promote the book.'

    President Donald Trump (center) is seen last October with (left to right) Donald Jr, Melania Trump, Ivanka, Eric, and Tiffany. The Trump family's business enterprises and potential conflict of interests have attracted scrutiny in recent months

    President Donald Trump (center) is seen last October with (left to right) Donald Trump Jr, Melania Trump, Ivanka Trump, Eric Trump, and Tiffany Trump. The Trump family's business enterprises and potential conflict of interests have attracted scrutiny in recent months

    Still, Trump tweeted on Monday and Tuesday from her personal account about the book, noting the charities that will receive grants.

    And while Trump has done few interviews since her father's inauguration, she appeared on CBS on Monday and was interviewed for a New York Times article that was published in Tuesday's paper.

    She did not mention the book in either case, but critics noted the timing.

    'We never would have allowed it,' said Norm Eisen, President Barack Obama's chief ethics attorney, who said that any of these moves could be viewed as using her official position for promotion.

    The book, Women Who Work: Rewriting the Rules of Sucess, which was released on Tuesday, is being billed as a self-help guide for working mothers

    The book, Women Who Work: Rewriting the Rules of Sucess, which was released on Tuesday, is being billed as a self-help guide for working mothers

    He said that under his watch an employee who wrote 'The Revenant' - which inspired an award winning movie - was not permitted to attend the Oscars ceremony, 'because you can't untangle what's personal and what's official.'

    Jamie Gorelick, an attorney for Trump, said she had received advice from the Office of Government Ethics that she could use her personal social media accounts to post about the book.

    White House spokeswoman Hope Hicks said the media appearances 'had nothing to do with her book, the timing was not driven by her schedule, and she has not spoken about her book in a media interview.'

    Trump stepped away from running her brand and from an executive role at the Trump Organization before she joined her father's administration as an unpaid adviser.

    But critics note that she still owns the brand, which could be boosted by her high-profile stint at the White House.

    For the book, Trump has chosen to donate the proceeds to charity, setting up a fund to receive the unpaid portion of her advance and future royalties.

    The first grants, worth $100,000 each, will go to the National Urban League and Boys & Girls Clubs of America.

    Richard Painter, who served in an ethics role for President George W. Bush, said Trump has the right to write books, noting that the issue is if she is 'going to profit over using an official position to increase book sales.'

    But he said he thought it was a stretch to call the book an ethics violation unless it is talking a lot about her White House role or 'using the White House to sell clothes via the book.'  

    Source : http://www.dailymail.co.uk/news/article-4470424/Ivanka-s-siblings-plug-new-tome-social-media.html